Gaming News

Ren Beanie to Lead Media Strategy for Big G Creative

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Board game publisher Big G Creative is bringing on Ren Beanie Public Relations to launch a media and influencer campaign for its current and upcoming game titles.

Big G has seven board games slated to hit retail this year and Ren Beanie PR will manage the earned media strategy and influencer outreach to support marketing efforts and drive sales for the 2021 portfolio.

“With our robust line-up of board games launching this year, we look to Ren Beanie PR’s proven expertise in getting high profile earned media and influencer coverage in the children and family space,” said Steven Anne, Creative Director of Big G Creative. “We were also impressed by Ren Beanie PR’s creativity, passion for our industry, and collaborative spirit. We look forward to working with the team to elevate our products and deepen Big G’s connection with our consumers.”

Big G’s selection ranges from pop culture and entertainment-inspired titles Mega Mouth and Bye, Felicia to family-friendly board games like Hide ‘N Cheek.

“We are excited and eager to work in partnership with the Big G Creative team to implement a next-level approach to using media and digital taste makers to influence consumers to buy Big G Creative’s innovative games that are fun for the whole family,” said Ren Beanie’s Co-President Anne-Marie Grill.