New Product News

Squishmallows Announces New Halloween Characters

Kellytoy Halloween Squishmallows

Jazwares subsidiary Kellytoy unveiled a new line-up of Squishmallows launching for Halloween. The squad features jack-o-lanterns, mummies, vampires, bats, ghosts, witches, and other creatures, available as five-inch, eight-inch, 12-inch, 16-inch, 20-inch, and 24-inch versions.

New this year are Detra the red octopus witch and Zelina the Day of the Dead-themed black cat. Other classic characters will be available with a festive twist, decked out in Halloween costumes, like Emily the black bat, Holly the mummy owl, vampire tabby cat Tally, and Grace the ghost.

Halloween characters are among the most popular seasonal offerings from the best-selling Squishmallows line.

“There’s something about our Halloween characters that fans simply can’t resist,” says Kellytoy Co-President Jonathan Kelly. “We’re excited for retailers and fans to celebrate the delightfully ‘scare-raising’ Halloween Squishmallows season with us.”

Squishmallows has so far introduced over 1,000 characters, selling more than 85 million plushes in over 40 countries. Kellytoy says it anticipates it will surpass 1oo million sold within the next few months.