Real Deal

Betty Boop and the UFL

King Features Syndicate has signed a licensing deal for its Betty Boop character with the burgeoning new United Football League (UFL). Betty Boop will serve as the official fantasy cheerleader of the new league and be featured on USF team-specific merchandise. The first licensee on board to develop USL/Betty Boop co-branded products is Trevco Sportswear, which will launch team T-shirts this fall at retailers in UFL markets and at local stadiums.

Founded by Silicon Valley billionaire Bill Hambrecht, the UFL kicks off its second season this fall. The UFL was developed to fulfill the needs of sports fans in major markets currently under served by professional football. The League features top players (more than half have played in the NFL) and coaches, including former head coaches Jim Fassel (New York Giants), Denny Green (Arizona Cardinals) and Chris Palmer (Cleveland Browns). For the coming season, the UFL will have teams in five cities: Omaha, Sacramento, Hartford, Las Vegas, and Orlando. UFL games will be broadcast nationally on Versus and HDnet.

Nancy Bailey Signs with Nestlé for Nesquik

Nancy Bailey & Associates has entered into an agreement with Nestlé to develop a brand extension program for Nestlé Nesquik flavored milk. The Nesquik Bunny will play an integral role in the brand extension program.

Enjoying 99 percent brand awareness and more than 5 billion consumer impressions annually, Nesquik is supported through a national marketing campaign including TV, billboard, and print advertising, in-store point-of-sale, online media, sampling and Nesquik Bunny appearances.

Since his introduction in 1973, the Nesquik Bunny has become a recognizable icon of the brand, making him ideal for a variety of product extensions. There is an abundance of artwork available to potential partners showcasing the Bunny in numerous fun and active poses.