Real Deal

Brand Licensing Team Signs Fender

Brand Licensing Team (BLT) announced that it has entered into an agreement with Fender Musical Instruments Corporation (FMIC) to help expand the Fender licensing program into new categories and global markets.

The partnership will build on the innovative licensing campaigns launched by Fender’s in-house team, which include the Fender Premium Audio System for vehicles, developed in partnership with Volkswagen and Panasonic, and Fender’s latest development in its long-standing involvement in the Rock Band video game franchise, the first electric guitar that also acts as a video game controller.

The licensing efforts will be focused on the following categories: apparel and accessories; audio and electronics; mobile devices and accessories; toys, bags, and packs; home and décor; barware; stationary and school supplies; and greeting cards.

Bradford Signs on Mexican Beer Brands

Cuauhtémoc Moctezuma (CM), brewer of the Dos Equis and Tecate beer brands, announced a partnership agreement with Bradford Licensing. Bradford Licensing was chosen to represent CM’s brands because they understand CM’s goal to differentiate strategies for each of the brands and has the expertise and experience to develop and implement the program in the U.S. and, later on, globally.

This licensing partnership will enable Bradford to negotiate deals, lead the product development process, and represent the trademarks with retailers on behalf of CM. As of now, the licensing program will leverage brand marketing platforms such as the Dos Equis “The Most Interesting Man” ad campaign and Tecate’s sponsorships of top boxing matches. Licensing opportunities will be available in several categories including apparel, fashion accessories, and leather goods.

Robin Zingone Renews Partnership with Deluxe Corporation

Following the successful debut of the Girlygirl by robin zingone line of personal checks available from Deluxe Corporation, a new check package is being introduced. Targeting a demographic of young women, this year a second collection featuring Girlygirl driving a sports car, lounging at the beach, relaxing in a café, and shopping with friends will debut. Included in the package is a checkbook cover with black embossed flowers on metallic pink leather. The checks and covers may be purchased at financial institutions or via