Real Deal

Saban Brands Teams With NetFlix

Saban Brands has entered into an agreement with Netflix to offer viewers access to more than 700 Power Rangers episodes through Netflix instant streaming service starting today. Every classic episode from the 17-year run of the series is available to view at any time, including the original Mighty Morphin Power Rangers and Power Rangers RPM.

Saban Brands also announced the start of pre-production for an animated Christmas special featuring the iconic monkey Julius from the Paul Frank brand. This will be the first national television appearance of Paul Frank’s animated characters.

Ludorum Adds New Chuggington Licensees

Ludorum has announced the addition of new U.S. partners for preschool television property Chuggington. New partners include Freeze for T-shirts; Mighty Fine for T-shirts (available exclusively at Old Navy); and Modern Publishing for Chuggington coloring and activity titles. Giddy Up will also offer Chuggington-themed Color Blast and Color N Carry lines and Chuggington products using its Surprise Ink, Water Wow and magnetic Stik Piks technologies.

Seasonal licensees Pacific Cycle, Little Kids, and Hedstrom will produce new outdoor items for the brand. Items include Chuggington bikes, trikes, scooters, and protective gear from Pacific Cycle; bubbles and bubble toys from Little Kids; and Chuggington playballs and hoppers. Other new licensees include LeapFrog for TAG & TAG Jr. books and Bakery Crafts for Chuggington baked goods.

Discovery Fit & Health Consumer Products to Hit Retail

Discovery Communications has announced a launch of branded Discovery Fit & Health consumer products. The first partner to offer a Discovery Fit & Health line is Inovatex, LLC, which will debut a collection of branded bedding products including sheets, comforters, blankets, duvets, pillows, mattress pads and toppers, pillow protectors, and mattress covers. Products will be available at department stores, mid-tier, and specialty chains in the U.S. and Canada.

Strategic partnerships will also be developed with leading retailers and manufacturers across categories including fitness, relaxation and massage therapy, diagnostic and consumer electronics, personal care, eyewear, first aid, and publishing.

Discovery Fit & Health is a source of health information comprised of a television network, a website, newsletters, and social media platforms. The Joester Loria Group, Discovery Communications’ North American licensing agent, will represent the brand.

Nickelodeon Announces New Licensees

Nickelodeon has announced the launch of its first Victorious-branded products. Products are based on Nickelodeon’s latest live-action comedy series, Victorious, which follows teenager Tori Vega (Victoria Justice) as she attends the prestigious performing arts high school, Hollywood Arts. Items will be available exclusively at most Walmart stores in the U.S. and Canada. More than 250 Victorious-themed products, including apparel, accessories, entertainment, and school supplies, will be available during a special Walmart back-to-school window from July to September 2011.

Nickelodeon has entered into a multi-territory master toy license agreement with Jakks Pacific for Winx Club, a property based on the animated action and fantasy series. The agreement grants Jakks the rights to manufacture, distribute, and market a line of toys and other products based on the series including dolls and playsets, roleplay, dress-up, and Halloween costumes. The line is scheduled to launch in fall 2012 to coincide with the premiere of new CGI episodes of Winx Club on Nickelodeon.

Playmates Toys, Nickelodeon’s long-standing toy partner, is also developing a product line based on the new Teenage Mutant Ninja Turtles television series.

Fisher-Price Named Max & Ruby’s U.S. Master Toy Partner

Nelvana Enterprises has named Fisher-Price, a subsidiary of Mattel, Inc., as its U.S. master toy partner for the bunny sibling brand, Max & Ruby. Fisher-Price will develop a full range of toys, including plush, playsets, and bath toys. The products are expected to hit retail in spring 2012 with a full launch in fall 2012.

Cartoon Network Enterprises Signs Penguin Group for Zoobles

Cartoon Network Enterprises (CNE), global licensing and merchandising agent for Spin Master brands, announced a partnership with Penguin Group that will translate the hundreds of characters from Spin Master’s Zoobles toy line into a publishing program. The program will feature readers, storybooks, color and activity books, and a collector’s guidebook based on Zoobles. Products will be available across all tiers of retail distribution. The line is set to launch in spring 2012.

Lalaloopsy Videogames Set to Debut

MGA Entertainment has granted Activision Publishing the exclusive worldwide rights to develop, manufacture, and distribute video games based on the Lalaloopsy brand and characters. The agreement covers entertainment software products across multiple platforms such as handheld, console, and connected platforms, as well as PC and mobile devices. The new Lalaloopsy videogames are expected to debut this holiday season.

MGA Entertainment also announced its plans to create a global licensing program for the Bratz brand. It will focus on extending the brand through fashion and lifestyle products for girls.