Real Deal

Ziggy Wins the Lottery

In a new licensing deal with Alchemy3, Ziggy will be featured in all new lottery games and promotions nationwide. In the agreement, the nation’s lotteries will be able to choose from an abundance of artwork that features Ziggy in a variety of situations. In addition, Ziggy artist Tom Wilson will create custom designs exclusive to each lottery.

Sanrio Signs with Exhart for Garden Décor

Sanrio has partnered with garden décor manufacturer Exhart, to develop a line of garden décor and accessories featuring Hello Kitty. The agreement is effective immediately. The new line will include garden stakes, statuary, wind chimes, night lights, and wind spinners.

Beanstalk Announced Deals for Multiple Clients

Beanstalk made the following announcements on behalf of its clients during the Consumer Electronics Show.

AT&T has partnered with Concept 101 to launch AT&T branded consumer electronics and accessories in the North American market. The initial product line, officially available at retail in 2012, debuted at CES. The line includes docking stations, headphones, and accessories for Bluetooth devices and tablets to be distributed everywhere better consumer electronics are sold.

Energizer announced a strategic licensing agreement with Bower, Inc., for a full line of products including digital camera batteries, camera battery chargers, DSLR flashes, DSLR battery grips, memory card readers, LED lights, DSLR remotes, flash accessories, and travel plug adapters.

Premier Accessory Group, a provider of communication-related equipment and accessories, also showcased its expansive line of Energizer cell phone and computer accessory products.

Travelocity has joined forces with Mizco International for the introduction of an in-store merchandising program for its 2012 line of Travelocity portable power solutions including a 3-in-1 charger, AC/DC converter, USB travel and car chargers, stereo hands-free headset, three-port travel outlet, and a travel tech case, among other items.