Saban Signs Najarian for Youth Furniture
Saban Brands announced its partnership with Najarian Furniture Company for the production of high-end Paul Frank youth furniture.
Targeted to toddlers through teens, the line features complete bedroom sets in twin and full sizes, storage cubes, stackable ottomans, and colorful desk chairs, with price points that range from $49–$999.
Pinkalicious Premiums at Burger King
Children’s book property Pinkalicious partnered with Burger King for a spring promotion. This Pinkalicious BK Crown Program promotion started April 23 and will run through June 3, 2012, in participating Burger King restaurants nationwide. The Joester Loria Group is the exclusive worldwide licensing agency representing Pinkalicious.
Customers will receive one of six premiums with the purchase of a kids’ meal, including a Pinkalicious figurine with ring comb, a Pinkalicious Star Bright Wand, a Pinkalicious tiara, Pinkalicious journal, Pinkalicious friendship bracelets, or Pinkalicious hair play barrettes.
BK will support the Pinkalicious promotion with an online presence on BKCrown.com. This program is also being promoted in participating restaurants with a Pinkalicious BK Crown box and a point-of-purchase display.
CBS Licenses The Good Wife
CBS Consumer Products has tapped Mitchell Gold + Bob Williams and Interlude Home to create a home décor line inspired by CBS’s hit drama The Good Wife. The new line, the first license for the television series, is developed in collaboration with set decorator, Beth Kushnick, and inspired by the actual set decoration ideas seen on the series. Products will debut on the show in the fall during the show’s fourth season.
Through the agreement, Mitchell Gold + Bob Williams will focus on home furnishings, which it will carry in its retail stores nationwide. Interlude Home will create accessories, accent furniture and lighting, which will be available in stores throughout the U.S. and online. All products will be co-branded.