Real Deal

Global Icons Representing Little Giraffe

Global Icons announced that it is now representing Little Giraffe, a luxury baby accessory line.

Little Giraffe has been offering machine-washable, ultra-soft products since 2000. The company’s easy-care, heirloom-style collections are comprised of blankets and accessories available for babies and adults.

Global Icons will support Little Giraffe’s strategic brand initiatives by increasing the brand’s exposure through new product collections. Brand extensions will focus on select infant products and categories such as strollers, walkers, car seats, cribs, and other infant furniture.

SoBe Enters Licensed Food Category

The Joester Loria Group announced last week that its client SoBe is entering the licensed food category. In partnership with Philly Swirl, SoBe flavored frozen bars are expected to hit shelves this summer in U.S. grocery and mass chains. The SoBe bars will come in assorted, exotic flavors including top-selling SoBe lifewater flavors such as Yumberry Pomegranate and Pacific Coconut. The Joester Loria Group is the exclusive licensing agent for SoBe’s PepsiCo North America.

New Licensees for WWE

The WWE announced that Wicked Cool Toys has been signed as a licensee for character banks, keychains, thumberz, arm bands, and basic and deluxe microphones. The Millennium Products Group has been signed for value toys and seasonal games.