Real Deal

Simpsons’ Duff Beer Launches

Duff BeerTwentieth Century Fox announced that The Simpsons official Duff Beer is set to become available exclusively in Australia at BWS and Dan Murphy’s liquor stores on May 28. Ahead of its arrival in store, a pop-up of the iconic Moe’s Tavern will open to the public at Australia’s Woolloomooloo Bay Hotel from May 23–30.

In the past, Duff Beer has only been available through counterfeits and imitations. This is the first official Duff Beer from the people who created the Duff brand. It’s brewed by City Brewing Company in Memphis, Tenn.

Nelvana Kids’ Properties to Be Featured at Resorts

Corus Entertainment’s Nelvana Enterprises announced a new partnership with Memories Resorts and Royalton Luxury Resorts, both offered exclusively by Sunwing Vacations in the Canadian market. The agreement brings Max & Ruby and The Berenstain Bears to resorts across the Caribbean and Central America.

Each resort offers special live character experiences and themed amenities based on the brands. At Royalton Luxury Resorts, in Dominican Republic, Jamaica, and Mexico, bunny siblings Max & Ruby entertain children through a host of live experiences and interactive activities. The Berenstain Bears now appear at Memories Resorts in Cuba, Dominican Republic, and The Bahamas, entertaining families with live appearances and a country bear jamboree.

As part of the guest experience, the costumed characters will interact with children and their families during scheduled breakfast sittings, storytelling sessions, and kids’ dance parties. Families will have the opportunity to view screenings of episodes from the animated TV series and purchase merchandise on site.

Trend Lab to Feature Paddington Bear

Trend Lab LLC announced that it has recently signed a licensing agreement with The Copyrights Group for Paddington Bear. The product line is scheduled to launch in late 2014 to coincide with the movie release on December 14. Offerings will include infant crib bedding, room décor accents, and gifts. Designs will reflect the endearing appeal of the story line along with iconic British motifs. The initial launch will be a capsule collection in support of the movie release, with broader line opportunities introduced throughout 2015.

Rubie’s Introduces Spider-Man Movie Costumes

Rubie’s Costume Company, Inc., announced the introduction of costumes, masks, and accessories inspired by The Amazing Spider-Man 2 from Sony Pictures Entertainment. Available in children and adult sizes, the collection includes the web-slinging Spider-Man and his villainous enemy Electro. The film opened in theaters on May 2. The Costume Collection by Rubie’s is available now for Halloween 2014.