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TOMY Promotes Wilkov to CMO

TOMY International announced the promotion of Willie Wilkov to chief marketing officer. The board of directors of TOMY Company, Ltd. has approved this appointment. The position of CMO has been vacant since mid-2013.

Wilkov joined the company in 2009 as vice-president, marketing communications, rising to senior vice-president, marketing communications and branding in 2013. As CMO, Wilkov will be responsible for the company’s corporate identity as well as working closely with key licensing partners of TOMY. He will continue to spearhead all marketing communications initiatives, including the company’s consumer, trade, and brand marketing campaigns, as well as oversee consumer insights and creative services for both the toy and infant brands across the organization.

Prior to his role at TOMY, Wilkov was vice-president of marketing for the Sun-Times News Group and spent a decade before that in the agency world at Draft and Leo Burnett.

Shaffer Joins Build-A-Bear Board

Build-A-Bear Workshop, Inc., announced that Michael Shaffer has been appointed to the company’s board of directors. Shaffer will serve as chairman of the audit committee and a member of the nominating and corporate governance committee. With Shaffer’s appointment, the Build-A-Bear Workshop board has eight members, six of whom, including Shaffer, are deemed independent by the board under New York Stock Exchange rules and other applicable regulations.

As previously announced, Virginia Kent and Louis Mucci did not stand for re-election when their terms expired at the Build-A-Bear Workshop 2014 annual meeting of stockholders.

Shaffer is executive vice-president and chief operating and financial officer for New York-based PVH Corp. Prior to joining PVH Corp., Shaffer worked for Deloitte & Touche LLP.