Candy Crush Lands Apparel Deal
King, the creator of mobile gaming app Candy Crush Saga, announced its first collaboration with designer and performance-wear brand Zara Terez.
The collection, called Zara Terez Collection: Candy Crush, debuts with an assortment of Zara Terez prints for women. The full collection will include printed leggings, skirts, and dresses available through www.zaraterez.com and additional soon-to-be announced retailers.
The collection features a playful twist on Candy Crush Saga’s candies and characters, including Odus the owl, Jelly Fish, Lollipop Heads, Lemon Drops, and Gum Squares. Skater skirts, skater dresses, and leggings are all inspired by Candy Crush’s patterns and color palettes.
MEGA to Create Despicable Me Construction Toys
MEGA Brands, now a division of Mattel, has announced a multi-year international licensing partnership with Universal Partnerships & Licensing (UP&L) to develop a new kids construction line based on the Despicable Me franchise from Universal Pictures and Illumination Entertainment.
Due in stores December 2014, the MEGA Bloks Despicable Me construction sets will offer fully buildable iconic characters, locations, and vehicles, inspired by the blockbuster sequel, Despicable Me 2. Sets will also offer mix-and-match features, such as interchangeable accessories, and buildable Minions that are unique to each set.
Talking Tom Signs U.S. Apparel Partner
The U.S. clothing partner Lotty Dotty has secured a deal with Talking Tom and Friends for a new range of apparel. The deal was brokered by Bulldog Licensing, which represents the rights for Talking Tom and Friends in the U.S. and Canada.
Under the terms of the agreement, Lotty Dotty will produce T-shirts featuring printed Talking Tom and Friends figures and a range of Velcro-backed outfits, so kids can create different designs on their tees each day.
Shark Tank Shark to Oversee Design of Newly Inked Deal for Rapala
The Wildflower Group has signed Old Toledo Brands, a manufacturer of workwear for private label customers, to produce a wide range of technical, casual, and lifestyle fashions for the outdoor/fishing brand Rapala brand. Well-known entrepreneur Daymond John, CEO and founder of FUBU and star of ABC’s Shark Tank, will oversee the design concept boards for the new collection.
The multi-year licensing agreement with Old Toledo covers technical, lifestyle, and casual apparel with and without DuPont Teflon Protector. The new fashions will be distributed throughout the U.S. to mass market, specialty, fleet, and farm stores as well as current Rapala retailers, beginning fall 2015.
The collection will be designed for outdoors types seeking fashionable and functional clothing and accessories. The technical fashion line-up will feature outerwear that is waterproof or water-resistant and offers UV, odor, and/or stain protection, and guards against hot and cold weather. A selection of technical fashion tops and bottoms will incorporate Teflon fabrications, and the new line’s technical outerwear offerings will consist of vests, jackets, and coats. The new agreement also includes lifestyle apparel with and without Teflon (tops and bottoms), T-shirts (short- and long-sleeved), sweatshirts, and hoodies; headwear consisting of caps and sun-protective hats; and a range of footwear such as boat shoes, waterproof boots, and work boots.