Surf Capsule Collection Featuring Minions
Illumination Entertainment and NBCUniversal Brand Development announced a surf capsule collection based on the Minions from Universal Pictures and Illumination’s Despicable Me global film franchise. Inspired by the theme in the Electronic Arts (EA) Minions Paradise mobile game, the Minions Lost in Paradise Collection features limited-edition apparel and swimwear for young men and women designed by street artist Buff Monster and Australian surf industry leader Rusty. Available August 15, the collection will be sold exclusively by online action sports retailer Swell.com in North America and Europe and by Surfstitch.com in Australia.
Style icons and models; filmmakers; innovators on Instagram, Snapchat, and YouTube; and real-life couple Jay Alvarrez and Alexis Ren have been tapped to collaborate on the marketing campaign for the launch. Additionally, surfers, such as Rusty surfboard’s athlete Noa Deane, will appear in association with the collection. The influencers will be featured in a multi-layered digital campaign timed to the launch of the collection.
Little League in Deal with WaxWorks
Little League Baseball and Softball, in conjunction with its licensing agency Fermata Partners, has signed a new retail licensing agreement with TeamMarketing, a division of WaxWorks.
The rights granted to TeamMarketing will allow the firm to source and develop a wide array of toys and games, school supplies, domestic/household items, personal accessories, and select apparel items under the Little League brand. TeamMarketing will also work with several existing Little League licensees and official partners to assist in their distribution efforts.
The first deliveries of product from TeamMarketing are reaching retail this month, and the company plans seasonal updates to its product line on a continual basis.
Corona Grilling Accessories from SmartWorks
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, announced that it has signed SmartWorks Consumer Products for a collection of Corona-branded BBQ grilling accessories. Launching in spring 2017, the Corona grilling accessories will equip everyone from the casual to the pro-griller. The line will consist of BBQ tools, utensils, and prep accessories.