Real Deal

PhatMojo Nabs Num Noms License

MGA Entertainment and PhatMojo have partnered on a new line of collectibles based on the food-themed, scented collectibles brand Num Noms. Under the deal, PhatMojo will create Num Noms collectible 3-D hangers, pen and pencil toppers, and lapel pins for fans and collectors. The collectibles will be available in the U.S., beginning in April.

Masha and the Bear Expands Footprint at Leolandia

Masha and the Bear’s licensing agent Maurizio Distefano Licensing, which manages licensing for the brand in Italy and Switzerland, has announced that Italy’s Leolandia theme park will expand its Masha and the Bear area for the 2017 season, with new features.

Masha and the Bear fans will now have an even bigger area to meet the characters in person, be photographed with them, and watch the shows. With its six themed areas and 40 attractions for all ages, including a rich entertainment offering and themed areas like The World of Animals and Minitalia (a miniature Italy), Leolandia is the largest theme park in the northwest of the country and the fastest growing in Italy.