Real Deal

Shopkins Takes the Stage

Shopkins Live!, the first live theatrical production based on the Shopkins toy brand will embark on a national tour of more than 75 U.S. cities, through an agreement forged by Koba Entertainment and Moose Toys. Shopkins Live! will premiere in Buffalo, New York, on September 14, with tickets to go on sale April 28.
The Shoppies and Shopkins characters will take the stage with an all-new storyline, original pop music, and video highlights as Jessicake, Bubbleisha, Peppa-Mint and friends prepare for Shopville’s annual “Funtastic Food and Fashion Fair.”
The Shopkins Live! U.S. tour is represented by APA. For more information on Shopkins Live! visit 

MGA Entertainment Adds 40+ Global Partners for Num Noms

MGA Entertainment has secured 40 new licensees for Num Noms, the scented novelty and collectibles that girls can mix, match and stack in more than 5,000 variations. The program will launch with key categories for spring, and expand worldwide for fall. Worldwide partners cover all major categories of softlines, hardlines, and publishing.
Among its new global licensing partners are:

    • Apparel and Accessories:
      PhatMojo (U.S., Puerto Rico)
      Intimo (U.S.)
      Jellifish Kids, Inc. (Canada)
      Mad Engine (Canada)
      Danawares (Canada)
      BrandHouse Footwear (Canada)
      HEYS (Canada)
      ALPA UK (U.K.)
      Smith and Brooks (U.K.)
      C&M Licensing (U.K.)
      BCI (Australia, New Zealand)
      Benson’s Trading Company (Australia)
      Caprice Australia Pty (Australia and select territories in Europe)
      HER Accessories (select territories across Europe)
    • Seasonal:
      MegaToys (U.S.)
    • Electronics:
      Sakar (U.S., U.K., France)
    • Publishing:
      Kennedy Publishing (U.K.)
      DC Thomson (U.K.)
    • Toys, Crafts, Activity, and Party Goods:Amscan (select territories in Europe)
      Play by Play Toys (Europe and Mexico)
      Topps Europe (Australia, New Zealand, Latin America)
      Anagram/Amscan (Australia, New Zealand)
      RMS International (U.K.)
      Winning Moves (U.K., Italy)
    • Home Décor and Furnishings:
      Idea Nuova (U.S.)
      ERE (U.S.)
      Aymax SPRL (Benelux)
      M. Toys Monoprosopi EPE (Greece, Cyprus, Bulgaria, Romania)
      STOR, S.L. (select territories in Europe, Middle East, Africa
    • Back to School and Stationery:Trends International LLC (U.S., Canada)
      Innovative Design (U.S, Canada)
      SmileMakers Inc. (U.S., Puerto Rico, Canada)
      IG Design (U.K.)
      Bio Pappel Scribe (Mexico)
    • Sporting Goods:
      BH Brands (U.S., Canada, Puerto Rico)
      PTX Performance Products USA (U.S., Canada, Mexico)
    • Confections:
      Yow Brands Limited (U.S.)
      Leese Enterprise International Inc. (Canada)
      Park Avenue Foods (Australia,New Zealand)

Num Noms also continues to grow in the U.K. and European markets. MGAE will focus on these territories, along with the Asia Pacific and Latin American markets, as it heads into Licensing Expo.

The ZhuZhus Head to Latin America, Caribbean

Corus Entertainment’s Nelvana has partnered with Discovery Kids to bring 26 episodes of its animated series, The ZhuZhus, to Latin America and the Caribbean beginning this May. Nelvana has also completed a broadcast extension deal with Discovery Kids for Backyardigans, ensuring that the CGI-animated series’ 80 episodes remain on-air in Latin America and the Caribbean.
Under the new agreement, The ZhuZhus, based on the ZhuZhu Pets toy line, will air in Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Falkland Islands, French Guiana, Guatemala, Guyana, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Suriname, Uruguay, and Venezuela.
The ZhuZhus will also begin airing in the following Caribbean nations this spring: Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Bermuda, British Virgin Islands, Cayman Islands, Cuba, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Netherland Antilles, Puerto Rico, St. Lucia, St. Kitts & Nevis, St. Vincent & Grenadines, Trinidad & Tobago, Turks & Caicos Islands, and the U.S. Virgin Islands.