Real Deal

eloiseNew York Historical Society Launches Eloise Exhibit

The New York Historical Society (NYHS) latest exhibit, Eloise at the Museum, reveals the creative collaboration between cabaret star Kay Thompson (1909–1998) and the young illustrator Hilary Knight (b. 1926) that brought the precocious and celebrated children’s book character to life.

The exhibition showcases more than 75 objects, ranging from original manuscript pages to sketchbooks, portraits, photographs, and vintage dolls. The NYHS presentation immerses visitors into Eloise’s world with evocations of the grand lobby of the Plaza Hotel, her bedroom—complete with a storytelling corner—and her bubbly bawthroom, where she often made mischief. There will also be a host of family activities that invite young visitors to explore the exhibition in creative ways.

The NYHS gift shop will feature an assortment of Eloise dolls and other product from NYC-based toy company YOTTOY. The Eloise exhibition marks the latest collaboration between YOTTOY and the NYHS.

The exhibition is open to the public from June 30–October 9. Support for Eloise at the Museum is provided by Triad Foundation, The May and Samuel Rudin Family Foundation, and Simon & Schuster Children’s Publishing. Exhibitions at New-York Historical are made possible by Dr. Agnes Hsu-Tang and Oscar Tang, the Saunders Trust for American History, the New York City Department of Cultural Affairs, and the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.

littleBits Names Coyne PR Agency of Record

Coyne Public Relations was named agency of record for littleBits, the award-winning technology startup. Effective immediately, the agency will develop and execute a campaign with the goal of elevating consumer awareness for littleBits and further positioning the company as a leader in the STEM/STEAM toy space.

“We are thrilled about our new partnership with littleBits. Together, we are dedicated to successfully inspiring young girls and boys to unleash their creativity and embrace STEAM through invention,” says Susan Murphy, vice-president, Coyne Public Relations. “The addition of littleBits marks the continued growth of our agency’s toy practice and we are eager to work with them in developing a comprehensive communications program that will help elevate littleBits in the minds of consumers, educators and the media.”

Coyne Public Relations will lead efforts in driving awareness around littleBits by leveraging its electronic building blocks as well as highlighting its highly anticipated kits for 2017. The agency will continue to build awareness through traditional media relations and creative activations to broaden the reach of the brand’s messages. Key areas the agency will oversee include U.S. PR strategy, traditional media outreach, strategic media relations, product activations, creation of press materials, and overall brand support.

littleBits was founded in 2011 by MIT graduate, TED Senior Fellow and cofounder of the Open Hardware Summit, Ayah Bdeir.

Bazooka Candy Brands to Launch Despicable Me Candies

Bazooka Candy Brands has entered a promotional agreement with Illumination and Universal Pictures in support of Despicable Me 3.

The partnership will feature limited-edition Despicable Me 3-themed packaging across some of Bazooka Candy Brands’ top-selling candy, including Bazooka Bubble Gum, Ring Pop, Baby Bottle Pop, Jumbo Push Pop, Juicy Drop Pop, and Ring Pop Gummies.

The promotion will be supported by a robust, integrated marketing campaign, including a dedicated TV spot and exciting game, available exclusively for play on The Despicable Drivers racing game is inspired by the film.