WildBrain Appointed to Grow Miffy on YouTube
Mercis Media BV appointed WildBrain to manage and grow the YouTube presence of Miffy on an exclusive worldwide basis.
Created in 1955 by Dutch author and artist Dick Bruna, Miffy is a multi-entertainment brand that follows the featuring a white bunny loved by generations of children worldwide. In addition to animated content, the brand enjoys extensive global consumer products programs in publishing, toys and home wares.
As part of WildBrain plans to grow Miffy’s YouTube audience, the Miffy English channel will relaunch with a focus on the U.S. market. Additionally, WildBrain will launch new Miffy channels in French, Spanish, Japanese, Korean and Brazilian Portuguese; optimize existing channels in Dutch, Italian, German, and Russian; and manage a library of more than 200 Miffy videos across these channels, many being shared on YouTube for the first time.