Licensing New Product

Pinkfong’s Baby Shark Swims into Playhut Collection

Basic Fun! will unveil a collection of Baby Shark Playhut sets at Toy Fair New York.

Under license from Pinkfong, the new line of Baby Shark-themed indoor and outdoor play structures will feature Playhut’s EZ Twist design system for instant setup and convenient foldaway storage. The lightweight popup environments include playhouses, tents, tunnels and games and will feature Baby Shark, Mommy Shark, Daddy Shark, and more. In addition to the Classic Cube and Hide N Play, the large multi-structure Explore 4 Fun set has two three-foot tunnels and a play tent featuring Playhut’s patented EZ TwistT frame, as well as multiple crawl-through doors and a flap that can be rolled up and tied back. The line is expected to hit retail this fall.

The global phenomenon Baby Shark was created by Pinkfong and has become one of the most-viewed YouTube videos of all time, also charting on the Billboard Hot 100 in the Top 40 for five consecutive weeks. Pinkfong’s official YouTube Channel, Pinkfong! Kids’ Songs & Stories, has garnered more than 14 million subscribers and more than 4,000 hours of fun, educational and musical content.

“Preschoolers worldwide have fallen in love with Baby Shark, and we’re thrilled to partner with Pinkfong to bring their captivating characters from screens to playrooms,” says Basic Fun! CEO Jay Foreman. “Digital media has become a ripe source for innovative and diverse children’s entertainment, and we’re striving to work with the best of the best and create playthings that augment kids’ experiences with that content.”