Real Deal



Popeye Gets AR Fashion Treatment

King Features Syndicate, a unit of Hearst, announces its partnership with AR fashion brand, de•Kryptic, to develop a line of Popeye apparel and accessories.  Popeye is the first licensed character to partner with the fashion house. The line, which includes augmented tees and backpacks, will debut during the Agenda fashion trade show in Las Vegas.

de•Kryptic, powered by Boosted Art, combines contemporary graphics and fashion style with technology to create AR apparel and accessories. de•Kryptic’s clothing and accessories come to life with streaming content, 3-D animations and sound effects.  Consumers can also share their AR experiences across all social platforms. Boosted Art, the world’s first augmented reality merchandise viewer, is available for free download in the Apple and Google Play stores.

Check out how it works: