Licensing Toys

Playmobil Offers Toys Based on ‘Heidi’ Animated Series

m4e and the geobra brandstätter Stiftung & Co. KG have signed a multi-year agreement with Playmobil on behalf of the animated children’s series, Heidi. The extensive agreement covers the worldwide rights with the exception of some territories in Asia.


As part of the cooperation, Playmobil figures of the popular series characters and various playsets matching Heidi’s adventures and more product innovations are planned from 2020 around the CGI series and the planned theatrical feature of the Studio 100 group. In addition, both companies will jointly implement “moving image” content.


“We are happy to have found such experienced partners in the kids entertainment area as Studio 100 Media and m4e. The joint processing of licensing themes challenges to new creativity and promises new play experiences that will inspire kids in the long term. We are looking forward to many high-value products, in the physical as well as in the digital area,” the management board of geobra Brandstätter said in a statement.


“Playmobil and Heidi are already cult brands in their own right,” added Peter Kleinschmidt, international commercial director of Studio 100 Media | m4e. “They are a perfect fit and we are absolutely convinced that the planned figures and play sets will delight kids and grown-up fans around the globe. We are looking forward to this cooperation with such a strong strategic partner which optimally complements the diverse product range of the Heidi brand.”