Crown Laboratories’ Blue Lizard Australian Sunscreen brand is now a sponsor of Sesame Street, a commitment that includes supporting the show on PBS and the creation of “Fun in the Sun” educational content on Sesame Street’s YouTube channel.
“Sesame Street has a rich 50-year history of creating fun, educational content for families,” said Garrick Killbery, Crown Laboratories’ executive director of marketing for consumer healthcare. “This partnership with Sesame Workshop, the nonprofit organization that produces the iconic show, signifies our shared values of educating children and families on the importance of healthy habits like sun safety and skin cancer prevention.”
Blue Lizard began sponsoring the show on PBS on Friday, March 1, 2019. Sponsored “Fun in the Sun” videos will launch on Sesame Street’s YouTube channel the week of Memorial Day, during Skin Cancer Awareness Month. Blue Lizard Australian Sunscreen includes a new line of sunscreens formulated without Oxybenzone or Octinoxate.