Licensing Toys

Sunny Bunnies Signs New EMEA Plush Partner

CLPG signed Posh Paws to develop plush for children’s CGI-animated comedy Sunny Bunnies across EMEA (excluding France).


Posh Paws will develop a range of feature and standard plush toys, infant plush and cushions featuring Sunny Bunnies characters Turbo, Big Boo, Iris, Shiny,  and Hopper. The deal
covers all territories in Europe and the Middle East (excluding France).


Produced by Belarus-based Digital Light Studio, Sunny Bunnies is a preschool, non-dialogue CGI-animated comedy aimed at kids ages 3-6 years old. Sunny Bunnies, now in its fourth season, features five fluffy balls of light that can appear anywhere there is a light source, bringing fun, happiness and mischief everywhere they go.


Gavin Metcalfe, Brand Licensing Director at Media IM, said of the partnership: “It’s great to be partnering with Posh Paws who share our genuine love and enthusiasm for the Sunny Bunnies. They have a great reputation for creating excellent products which is borne out by their fantastic portfolio of brands. Additionally, their European distribution partners are some of the strongest players in the market with retail relationships to match.”


Other Sunny Bunnies licensees already on board in Europe include Sky Brands for bedding and apparel in Germany, Austria, Switzerland and the Nordic countries, launching for SS19; and FARO for bedding/textiles in Central and Eastern Europe. Sunny Bunnies also features in all Fun to Learn Favourites magazines, plus Fun to Learn Friends and Sparkle World in the UK as part of a new compilation deal with Redan Publishing. Additionally, Whitehouse Leisure are developing amusement plush throughout EMEA.


In the UK, the Sunny Bunnies TV series was picked up by Channel 5’s free-to-air platform Milkshake!, where the series launched in January 2019; it is now also available on the channel’s My5 on-demand service, as well as the Milkshake! website and magazine. Sunny Bunnies is also available [in the UK] on Sky Kids, Disney Junior and Amazon Prime.
Globally, the series is now broadcast in more than 160 territories, having been picked up by Disney Channel in the US; Disney Junior in the US and EMEA; Discovery Kids India; TF1 digital in France; Canal Panda in Portugal; Gloobinho in Brazil; DHX Television in Canada; 9 Go! Australia; Mango TV in China; Viaplay VOD service in Nordics; and HBO SVOD in Spain and Portugal.


Sunny Bunnies also has its own YouTube Channel, managed by DHX Media’s WildBrain, which launched in April 2016. Since then, the official channel has reached more than 500m views and over 775k subscribers and there have been over 832m views across all Sunny Bunnies YouTube channels. Game developers 9th Impact have also created a new mobile game called Magic Pop, which launched globally in November 2018. To date, the game has garnered more than 20,000 downloads.