Licensing New Product

Super7 Hits Home Run in New MLB Deal

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Super7, the San Francisco-based toy and pop-culture lifestyle design house, launches its newest brand, Supersports by Super7.


Supersports by Super7 will launch with a brand new licensing agreement with Major League Baseball (MLB). Featuring iconic MLB players and teams from the past plus the best of today, the collection will include 3.75-inch ReAction Figures, a Super7 classic; Bullpen BuggiesT, a new diecast take on classic bullpen carts; and Pintrill co-branded enamel pins featuring players, mascots, and some of the greatest moments in MLB history. This collaboration builds on the Super7 brand tradition of taking nostalgic properties from the past and adding a unique twist for a modern consumer.

Supersports super 7 MLB collection

“Growing up, the first thing I ever collected was baseball cards,” says Brian Flynn, Super7 founder. “When I was seven years old, my uncle sent me a complete box of 1978 Topps Baseball Cards for Christmas. I opened every pack and sorted them by team, and then by number, and then back by team, and number and so on for months. I loved these baseball cards, and I want to bring that same emotion back to the figures and packaging we are making for our Supersports line of Baseball figures. Something that brings you back in time, brings you a bit of unexpected joy and brings a smile to your face.”


The 2019 Supersports MLB product line will include pieces commemorating baseball greats such as Willie Mays, Jackie Robinson, and Ted Williams as part of a larger collection framed up by two of the greatest rivalries of the game —Boston Red Sox versus the New York Yankees, and San Francisco Giants versus Los Angeles Dodgers. The inaugural collection will also feature several team mascots such as the beloved Philly Phanatic, Mr. Met and the off-kilter Crazy Crab from the 1984 San Francisco Giants, showcased in the Super7® style.