ZAG Bolsters Consumer Products Team
Animation studio ZAG is growing its consumer products team with the promotion of Lisa K. Foster to SVP, licensing and two new hires
Nelvana Targets GenZ Fans with Max & Ruby Collection
Corus Entertainment’s Nelvana is looking to reach millennial and GenZ fans of Max & Ruby via a new licensed apparel line from Juniper Creates.
Squishmallows Celebrate 100 Million Sold
Jazwares and Kellytoy are celebrating over 100 million Squishmallows sold with a limited edition special release, giveaway contest, and online auction to benefit Art in Action.
Netflix Debuts Online Shopping Hub on Walmart.com
Walmart has introduced a Netflix hub on Walmart.com, which now serves as the largest dedicated online shopping platform for Netflix merchandise in the U.S.
Influencer Choice List Reveals Top Holiday Toy Picks
The Toy Association and Clamour unveiled the Best of Holiday 2021 Influencer Choice List, highlighting top toys and games as voted on by digital influencers.
Disguise Secures License for Ghostbusters Costumes
JAKKS Pacific’s costume division, Disguise Inc., will create a line of Ghostbusters and Ghostbusters: Afterlife costumes in a new agreement with Sony Pictures Consumer Products.
Think You Have A Great STEAM Toy?
Think you have a great STEAM toy? Now toy makers can earn an official ‘Stamp of Approval’ for their product from the Toy Association.
The Toy Association Promotes the Latest Trends in Toys, Play, & Youth Entertainment
Kristin Morency Goldman highlights the Toy Association’s efforts to to track and report on the hottest trends in toys, play, and youth entertainment.
Design Edge: Avoid These Common Packaging Mistakes
Matt Nuccio on the reasons why packaging may fail in the toy aisle — and how to avoid making the same mistakes.