Cloudco Entertainment, home of revered brands such as Care Bears, Holly Hobbie, and Madballs has signed an agency deal with Bavaria Media GmbH and its licensing division, Bavaria Sonor Licensing to manage the Care Bears brand across Germany, Austria and Switzerland. Named “Licensing Agency of the Year 2019” at the Licensing International Awards in Germany, Bavaria Sonor Licensing will manage all Care Bears consumer products and licensing initiatives, inclusive of brand collaborations, across these German-speaking territories.
Introduced in 1982, Care Bears is one of the most popular and endearing children’s properties in the world. The Care Bears are known for using their belly badge powers to spread messages of sharing, caring, friendship and courage while making sure to have lots of laughs along the way. In 2019, Cloudco introduced Care Bears: Unlock the Magic, a 2D animated series featuring an all-new look and mission for the bears. Care Bears: Unlock the Magic launched on Tiny Pop in the UK and Boomerang and Cartoon Network in the US.
Bavaria Sonor Licensing will support the classic Care Bears style as well as the new look.
“Care Bears is a cult brand that fits perfectly into Bavaria Media’s licensing portfolio and we are thrilled to be representing the brand. GAS is a market with significant growth opportunity for Care Bears and we look forward to working closely with the team at Cloudco,” said Ivica Maracic, Licensing & Sales Director, Bavaria Sonor Licensing
“Bavaria Sonor Licensing is one of the leaders in the German speaking licensing market, and together, we are confident that we will be able to expand the brand’s presence and bring messages of positivity to Germany, Austria and Switzerland,” said Roubina Tchoboian, Vice President of International Licensing at Cloudco Entertainment