Events Licensing News

Festival of Licensing Announces Hasbro Happy Hours

Festival of Licensing
Festival of Licensing announces its Hasbro Happy Hours program of ‘after-show’ evening entertainment to bring the licensing industry together once the day’s meetings have dialed down and the fun can begin.
“At Hasbro, we are committed to creating the world’s best play and entertainment experiences for all, so working with Festival of Licensing to bring some fun and relaxing activities to our global licensing industry colleagues next month made perfect sense,” said Casey Collins, General Manager and Senior Vice President, Hasbro Consumer Products. “We are running a series of fantastic evening events in Europe, Asia and the Americas based around our iconic Trivial Pursuit brand to connect and entertain everyone attending the Festival.”
Festival of Licensing Hasbro Happy Hours program:
  • Tunes & Trivial Pursuit
Hosted by Hasbro team members in each region, Tunes & Trivial Pursuit will feature a very special guest musical performance and a chance to test your trivia knowledge and competitive spirit.
  • Kahoot & Cocktails hosted by Licensing International
Test your licensing IQ in this group quiz challenge, aided by your drink of choice, of course.
  • Licensing Mask-arade Party hosted by Licensing International
“If we’ve learned anything in 2020, it’s that masks aren’t just for Halloween,” said Maura Regan, President, Licensing International. “So, don your favorite mask – Halloween-themed or not, the choice is entirely yours – and share a drink with us. There are extra points for anyone who shows up in full costume!”
Hasbro Happy Hours agenda:
  • Tuesday 6th October (Europe) – 6pm, BST: Tunes & Trivial Pursuit
  • Wednesday 7th October (Europe) – 6pm BST: Kahoot & Cocktails hosted by Licensing International
  • Wednesday 14th October (Asia) – 6pm, CST (China Standard Time): Tunes & Trivial Pursuit
  • Tuesday 20th October (Americas) – 6pm, PST: Tunes & Trivial Pursuit
  • Wednesday 21st October (Americas) – 4pm PST / 7pm EST: Licensing Mask-arade Party
“We said from day one that we wanted Festival of Licensing to be a celebration of the global licensing industry, so once business is done for the day, we’re delighted that Hasbro and Licensing International are hosting events that will encourage us all to let our hair down and have some fun together,” said Anna Knight, Vice President, Licensing, Informa Markets.