Licensing News

Moonbug Partners with UTA to Expand Kids’ Products in North America

Moonbug, a global entertainment company that develops and distributes values-based educational content for kids, today announced it has partnered with leading global talent and entertainment company UTA for representation in North America. With this signing, UTA – which has been the licensing agency for the now Moonbug-acquired IP Blippi since 2018 – will also represent domestic publishing and video game rights for CoComelon, one of the world’s most popular children’s brands, and other Moonbug properties, including My Magic Pet MorphleARPOSupa StrikasT-Rex RanchThe SharksonsGecko’s GarageKiiYii and The Ring-A-Tangs. UTA will oversee all signing and managing for the properties’ product licensees including toy companies, publishing, apparel, costumes and more.
“As we continue to expand our brands, we have remained focused on maintaining strategic partnerships to enhance our licensing,” said Andy Yeatman, Head of Americas, Moonbug. “UTA’s vast experience and history in accelerating brands will be critical to that success and we are excited to sign with them.”
“We are thrilled to be working with Moonbug as their North American licensing agency,” said Sid Kaufman, a Licensing Agent within UTA Ventures, a division of UTA which builds and invests in businesses at the intersection of media, entertainment and technology. “Moonbug is one of the most prolific kids content companies in a rapidly changing marketplace. Together, our teams will focus on further growing the already successful Blippi consumer products program and building best-in-class programs for CoComelon, My Magic Pet Morphle, and more.”
Moonbug has partnerships with more than 100 streaming platforms worldwide, including Netflix, Hulu, Apple TV, Sky and Roku, and has category-leading viewership on YouTube and Amazon Prime Video. The Moonbug portfolio now includes 18 IPs, representing more than 550 hours of content in 26 languages.