Licensing News

ToyZone Names Anjar & Becker Associates as its Licensing Agent

Eolo Toys, a manufacturer of toys, announced that its Design Studio, ToyZone Trade SL, has entered into an exclusive agency agreement with Anjar & Becker Associates LLC, an international licensor of toys and entertainment properties. Becker Associates will be the exclusive licensor of ToyZone’s new products and brands, some of which are already in the market. The agreement brings the global reach of Anjar & Becker to ToyZone’s strategic expansion of its products and brands around the world.
“Anjar’s 50+ years of success in licensing toys will be an important contributor of our continued growth as a company, extending the reach of our products and brands into new markets,” said Alex Prieto, Director of Fun of Eolo Toys and General Manager at ToyZone Spain.
Patti Becker, CEO of Becker Associates adds, “With our market insight and global reach, we’re confident that ToyZone’s portfolio of exciting proprietary products will generate strong demand from licensees. ToyZone has invested extensively in tooling and quality presentations so these new products can be launched quickly, which is exactly what our customers are looking for. We couldn’t be more excited about the alliance between our companies.