Licensing News

TOMY Awarded License for Plants vs. Zombies Video Game Series

TOMY International, Inc., a leading global designer, producer and marketer of a broad range of innovative, high-quality toys, has signed a deal with Electronic Arts Inc., brokered by licensing agent Retail Monster LLC, to bring the Plants vs. Zombies video game characters to life via plush.
Plants vs. Zombies is the outrageous tower defense classic where players pit their loyal plant squad against the zombie peril, fending off boss invasions and banding together with friends to help save their small town. With over 1.2B installs to date, the popular franchise is looking at granting its fans new adventures with future content releases.
Developed by TOMY’s Club Mocchi- Mocchi- brand, the line will include a variety of super soft, super squeezable and super huggable plush.
Plants vs. Zombies is a wildly popular video game franchise and we’re thrilled to be the licensed partner that gets to bring its characters to life in plush,” said TOMY’s Director of Global Brands Morgan Weyl. “Many of Club Mocchi- Mocchi-‘s most popular plush toys are characters and accessories from beloved video games, so we’re excited to bring a little piece of Plants vs. Zombies into gamers’ homes around the world.”
“TOMY’s Club Mocchi- Mocchi- brand is renowned for its bespoke plush format, and we’re thrilled to delight Plants vs. Zombies fans with what will surely be an in-demand range of iconic plush characters,” said Retail Monster’s Founder & CEO Michael Connolly.