TOMY International, Inc., a leading global designer, producer and marketer of a broad range of innovative, high-quality toys, is bringing kids a “Best Friend Out of The Box” with a new line of toys based on upcoming animated film Ron’s Gone Wrong from Disney and Locksmith Animation.
The film, which is set to be released on April 23, 2021, follows Barney, an unpopular preteen, who’s introduced to wonderful walking, talking, digitally connected devices called B*Bots. B*Bots sweep the world to become every kid’s “Best Friend Out of The Box,” but Barney’s hopes are quickly dashed by “Ron,” a malfunctioning, unconnected B*Bot that can’t even remember his own name. But behind the mayhem, Ron is also honest, loyal and loads of fun, leading to a heartwarming, hilarious exploration of true friendship in the social media age. The line will include both action figures and plush toys and feature a variety of core characters from the movie.
“Ron’s Gone Wrong is a highly anticipated film and we’re honored to be the licensed partner that gets to give kids their ‘Best Friend Out of The Box’,” said TOMY’s Senior Director of Global Toys Morgan Weyl. “TOMY has a long history of bringing lovable television and movie characters to life, and we couldn’t be more excited about this new line. The movie is all about individuality and the exploration of friendship, and we hope these toys provide comfort for kids everywhere – especially those who don’t always feel like they fit in.”
“This new animated film is all about humor and heart and will be enjoyed by audiences around the world,” said Paul Gitter, SVP, 20th Century Studios Licensing. “Collaborating with TOMY allows us to bring the magic of the movie home, with an energetic and imaginative toy line we know kids and fans will love.”