Vlad and Niki Vashketov, the global superstar siblings of the highest rated boys channel on YouTube that bears their names, are expanding their universe by joining forces with Entertainment Retail Enterprises (ERE) and Evode Group Ltd. to bring exclusive fashion and branded merchandise to preschoolers and their families worldwide. ERE will handle “Vlad & Niki” branded products in the North American market while Evode Group Ltd. will take the lead on international territories such as Europe, Asia and Australia for ecommerce sales and fulfilment rights.
The fastest growing kidfluencer on the planet, “Vlad & Niki” captures more than five billion monthly views on 16 channels in 13 languages with more than 120+ million subscribers worldwide, 57+ million subscribers to the English channel.
The site vladandniki.com is a fully immersive experience where consumers will be able to watch videos, play games and purchase exclusive merchandise including apparel, accessories, drinkware and home goods.
The ERE partnership was formed with the help of Retail Monster who brokered the deal between ERE and the “Vlad & Niki” global licensing agent, Australia-based Haven Global. ERE will work hand-in-hand with the “Vlad & Niki” property to design and create new branded merchandise inspired by the personalities of Vlad and Niki and their programming brand themes of creativity, imagination, discovery, adventure and more.
ERE is a company that specializes in partnering with brands to design and distribute on-trend products to the retail market. Their brand partners include Legendary Whitetails, Krispy Kreme and M&M’s Mars.
“We know that most kids would prefer to wear collections inspired by their favorite YouTube stars. The ERE range of products will be a lifestyle line of fun and trend-right apparel that children would be proud to wear, so they can be like Vlad and Niki,” says Michael Connolly, founder of Retail Monster. “ERE’s best-in-class design and product executions will provide a turn-key e-commerce destination for these YouTube phenomes.”
“ERE believes going direct to the ‘Vlad & Niki’ fan base with fun fashion is especially important,” adds Tina Calvo, CEO of ERE. “We are excited to join the ‘Vlad & Niki’ team to expand their brand in the North American market. We believe building a strong relationship directly with the fan base through the community website is key to long-term engagement and the success of retail.”
The “Vlad & Niki” video-streaming property is created, written and produced by Content Media Group FZC, LLC. For more information visit “Vlad & Niki” on YouTube at youtube.com/c/vladandniki.