News Retail

Line Friends Launches Global Online Store

Line Friends Store

Line Friends, a global character brand, announced an official launch of its global online store this week to provide customers the opportunity to enjoy the full range of merchandise that was previously available only through flash sale offers.

‘Line Friends Collection’ is an online platform that first opened last year to sell official  merchandise to global customers through a series of 8-hour limited flash sales.

While the platform had been widely welcomed, with more than 300,000 people visiting during the first week of the opening, Line Friends decided to expand beyond the original flash sale-only offer and make the online store accessible at all times to better reach the Millennials and Generation Z in 17 regions, including US, Canada, Australia, Japan, Singapore, Hong Kong, Taiwan, Thailand, the Philippines and Malaysia.

A total 580 much-coveted merchandise, including BT21 Portable Mood Lamp, as well as Brown & Friends Monitor Figure and Traditional Hanbok edition Bag Charm Plush Doll, will be available for purchase year-round.

Line Friends will also be bringing massive head-turning promotions for those ready to go on a shopping spree for the year-end. Events like ‘Hide and Seek’ where customers will be invited to search for up to 70% discount codes hidden in plain sight, and ‘Line Friends’ Holiday Magic’ where one person a week will be randomly selected to receive up to $100 USD worth of merchandise in their shopping carts for free are scheduled to run to celebrate the launch.

Meanwhile, to make the new global online store a more enjoyable destination, the brand is slated to embed an interactive section in December, allowing customers to watch entertaining content like video clips and illustrations shown on Line Friends’ official YouTube and Instagram accounts, all the while shopping.

For more information on the store, please visit