Licensing News

Wizarding World Names Spin Master New Toy Licensee

Wizarding World

Spin Master Corp., a leading global children’s entertainment company, announced it has entered into a global licensing agreement with Warner Bros. Consumer Products (“WBCP”) as the new toy licensee for the Wizarding World franchise.  Spin Master will develop Wizarding World products based on the Harry Potter and Fantastic Beasts films including dolls; figures and accessories; playsets; select vehicles; games; feature plush and role play/dress up categories expected to launch on shelves in Fall 2021.

“Spin Master is all about creating magical experiences for kids through innovative toys, entertainment and digital platforms,” said John Blaney, Spin Master’s Senior Vice President, Licensing.  “We are thrilled to expand on our existing relationship with Warner Bros. Consumer Products and can’t wait to unveil our innovative toys, inspired by the stories and characters from the Harry Potter and Fantastic Beasts movies, for kids and fans of all ages around the world.”

“The Wizarding World is a fan favorite and we are excited to be growing our relationship with Spin Master who will bring innovation to the merchandise within the franchise for the constantly growing, worldwide fan community,” said Robert Oberschelp, SVP, Global Brand Product, WBCP.

Spin Master continues to build a strong and diversified portfolio of evergreen licensee brands, receiving recognition for its leadership by Kidscreen, who named Spin Master #1 in licensing on the 2019 Hot 50 Companies ranking, repeating the company’s first place finish for licensing in 2018. Spin Master is also nominated in the same category for 2020.