Licensing News

Wow! Stuff to Develop CoCoMelon Line


British headquartered toy innovation company Wow! Stuff continues its move into the pre-school category as Moonbug Entertainment, one of the largest digital media companies in the world, announced the signing of a multi-territory license agreement for its widely popular 3D animated series CoComelon. Launching in 2021, Wow! Stuff will unveil a range of products based on the popular kids’ show including an activity table, puzzle blocks, night lights and more.

Richard North, Wow! Stuff CEO said, “Our mission is ‘to partner with tier 1 licensed brands and work until our brains hurt to deliver innovation that is on brand and in universe’. This new agreement with Moonbug allows us to expand the playful world of CoComelon with new experiences that kids and families will absolutely love.”

Head of Product Development and Licensing, Kenny McAndrew continued, “We have been working with CoComelon for some time and have seen how the brand has captured families around the globe with its educational and engaging content. Now that it’s a Moonbug brand, we’re delighted for what’s to come from our relationship and the new ways in which we encourage play.”

“As we look to bring new ways for fans to engage with their favourite characters, we need partners who can create toys and products that truly bring them to life,” said Simon Philips, senior in-house advisor, Moonbug. “Wow! Stuff’s reputation in developing innovative toys is unparalleled and we look forward to bringing them kids worldwide.”

CoComelon is the world’s most-viewed YouTube channel with over 3.5 billion average monthly views and over 100 million subscribers. The show centers around the everyday experiences of Baby JJ and his siblings and helps preschoolers learn letters, numbers, animal sounds, colors and more. Its upbeat videos impart positive, prosocial life lessons that provide parents with an opportunity to teach and play with their children as they watch together.