The creative minds at Moose Toys have conjured up the next big idea for Kindi Kids, and it turns out that the big idea is really small! Introducing: Kindi Kids Minis, a brand-new scale offering a whole new way to play in the Kindi Kids world.
Kindi Kids Minis are adorable 4-inch dolls with Kindi features iconic to the brand: a colorful bobblehead, glittery eyes and poseable bodies, just like the original dolls. These 10 palm-sized Kindi Kids include familiar favorites Donatina and Mystabella, as well as newcomer Berri D’ Lish and other new friends. The minis are small enough to take anywhere, or they are just as happy to stay home for a day of play! They can zoom around on their wheeled Mini Vehicles or hippity-hop onto the rabbit-eared Bobble Bus.
The innovation, beautiful design and robust marketing has made Kindi Kids the must-have preschool doll. Kindi Kids debuted on shelves Fall 2019 and was recognized by The NPD Group as the No. 1 new doll property launched over its first three months of being in the market.1 This year, Kindi Kids Snack Time Friends holds the No. 1 spot in the Large Doll category.2 Most recently the brand celebrated back-to-back nominations for the prestigious Toy of the Year (TOTY) Awards for 2019 and 2020!
Moose Toys Senior Vice President, Head of U.S. Marketing & Strategy Alex Ries said: “Kindi Kids has quickly become a beloved preschool brand, and we are delighted to introduce our fans to the adorable new world of Kindi Kids Minis. These pint-size minis are rich with the fun, quirky details kids love and expect from Kindi Kids, and we are certain that this engaging world will encourage hours of imaginative play.”
Beginning in December, the dolls and their accessories will be available online and at retail locations nationwide, wherever toys are sold. Kindi Kids Minis will be sold for $4.99 (Single Pack); Kindi Kids Mini Vehicles (Assortment of vehicles for $9.99); Kindi Kids Bobble Bus ($19.99).