Firefly Brand Management has started the year kicking-off with a variety of new licensing deals for the Paul Frank brand.
New deals include partnerships with Little Shop of Pins for collectible lapel pins, stickers, patches and magnets; Michael Miller Fabrics for printed fabrics, fabric kits for bags, masks, aprons and quilts; Ohhy Media for branded portable hand sanitizer; and FYE for consumables: candy & confectionary, reusable shopping bags, chopsticks, planters and air fresheners.
“The enthusiasm for Paul Frank continues to maintain a strong fan base, “noted Cynthia Modders, CEO of Firefly Brand Management. “It has such an iconic quality that consumers absolutely love which can transform into any item that truly grabs attention and reflects the fun of the brand. We are so excited to be working with this group of licensing partners and look forward to seeing these products roll-out in the forthcoming months.”