Licensing News

MasterPieces Signs License Deal for Sesame Street


MasterPieces, Inc. announced a new license deal with Sesame Workshop for a line of products featuring the beloved Sesame Street brand and characters.

MasterPieces, now in its 25th successful year of providing the world with high quality puzzles, toys, games, and crafts, adds one of the most internationally recognized brands to its list of licensed properties.

David Rolls, President of MasterPieces, said, “We are thrilled to be working with Sesame Workshop. Together, we’ve been able to create some of our most captivating and fun, educational products that all feature many of the tremendously popular characters, including Elmo, Oscar the Grouch, Cookie Monster, Big Bird, and more.”

The new MasterPieces’ Sesame Street products, which will begin to appear on store shelves this summer, engage children in original craft activities, memory games, and classic card games that entertain as they educate young minds.

For over 50 years, Sesame Street, produced by the nonprofit organization Sesame Workshop, has delivered not only school-readiness lessons promoting literacy and numeracy, but also age-appropriate guidance on healthy habits, self-expression and self-regulation, empathy, friendship, and much more.

“Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder, and that means nourishing the mind and body,” said Gabriela Arenas, Vice President of Licensing, North America, Sesame Workshop. “We’re pleased to be working with MasterPieces to bring fun and engaging activities to children and families.”

The new Sesame Street products include:

Craft Kits:

  • Sesame Street Garbage Truck (MSRP $14.99) is a DIY wood paint kit featuring Oscar the Grouch
  • Sesame Street Best Friends Character Bank (MSRP $14.99) is a personal coin saver wood bank box paint kit featuring Elmo on one side and Cookie Monster on the other side.
  • Sesame Street School Bus (MSRP $15.99) is a large cardboard traditional school bus featuring bus riders: Elmo, Big Bird, Cookie Monster, Snuffleupagus and other characters to decorate with the stickers and 8 included markers.


  • Grouchy Old Oscar card game (MSRP $9.99)
  • Elmo & Friends Matching Game (MSRP $9.99)
  • Elmo & Friends Supersized Playing Cards (MSRP $7.99)
  • Sesame Street 3-in-1 Educational Card Games (MSRP $9.99) includes color match, number match, and alphabet match games.
  • Sesame Street Alphabet Bingo (MSRP $9.99)