Licensing News

Pepco Launches Animal Planet Children’s Collection

Pepco x Animal Planet

Discovery, Inc. is teaming up with Planeta Junior and European discount retailer Pepco to launch a new children’s clothing collection featuring Animal Planet-inspired designs. Expanding Pepco’s children’s offerings, the partnership will cover a variety of categories including clothing, footwear, accessories, luggage, stationery, home goods and home textiles. 

The collection, for younger and older children, will hit the market in the first quarter of 2021 and will be available at over 1,900 Pepco stores in Central and Eastern European countries, as well as in Spain, Italy and Portugal. The initial product launch will include an assortment of children’s t-shirts, pajamas, socks, underwear and more with designs featuring children’s favorite Animal Planet themes including wild cats, sharks and sea creatures. 

Pepco is a leading CEE chain selling affordable clothing for all the family and home decor. This constantly growing and expanding chain is Poland’s most popular purveyor of children’s clothing and its leading design ware supplier