Licensing News

Warheads Candy and Kangaru Announce License Deal

Kangaru x Warheads

Kangaru LLC, maker of scented stationery and activities, has aligned with Impact Confections, Inc. to create a Warheads sour candy scented program.

Development is now underway as Kangaru Brands expands its merchandise offerings for 2021-2022 leveraging the candy’s flavors and Wally character. Kangaru will offer innovative scented stationery and art materials based on the colors, aroma, and flavor of this leading and beloved brand that has been a pioneering force in sour candy for over 35 years.

“Wally Warheads and the brand’s bright flavorful iconic artwork will make for an explosive combination of scents for our new program,” said Joe DiPalma, CEO of Kangaru.

The licensing deal was brokered by Alita’s Brand Bar representing Kangaru and Lisa Marks Associates (LMA, Inc.) representing Warheads.

“We are excited to work with Kangaru to develop terrific Warheads-inspired scented stationery products for consumers,“ said Lisa Marks, President of LMA, Inc. “These products leveraging the fun Wally Warheads character and colorful brand personality are sure to be enjoyed by Warheads fans everywhere!”

This license comes on the heels of Kangaru announcing its foray into licensing last month.

Kangaru develops, manufactures and markets creative branded products for kids through adults in 80 countries internationally.  They specialize in product categories which include both scented and non-scented Stationery items, Arts & Crafts, Science & Activity Kits, Creative Coloring & Books, Toys, Plush Soft Lines, Stickers and more.