Licensing News

Poetic Brands Grows Preschool Offering with Morphle

Poetic Brands x Morphle

As part of the expansion of its newly developed Baby, Children’s Wear and Accessories division, Poetic Brands has been signed by Moonbug Entertainment Ltd. to create a range of children’s apparel based on the beloved brand My Magic Pet Morphle.

The deal, brokered by The Point.1888, which manages the rights for Moonbug Entertainment’s properties in EMEA, will see the apparel specialist creating a collection of accessories, children’s apparel, outerwear and swimwear.

Morphle is Mila’s magic red pet, who can morph into anything – a sweet puppy, a giant truck, a cool dinosaur or anything that Mila’s playful mind can imagine. With over 250 episodes in its library and content in 12 languages, the show teaches preschoolers the themes of friendship, problem solving and creativity, and is available on a range of digital platforms including YouTube, Amazon, Netflix, Apple TV, and most recently, was part of a deal to be shown on Virgin Media platforms.

The consumer products program for the imaginative and playful kids’ brand, managed by The Point.1888 has also begun with a deal with Thinkway Toys as Master Toy partner.

Anne Bradford, Director, Poetic Brands, said: “My Magic Pet Morphle offers fantastic animation based around a magic pet store, which will enable us to create some interactive and fun products. It completes a strong portfolio of properties for this area of the retail market.”

Becky Langer, Senior Commercial Manager, Soft Goods at The Point.1888, added: “We are thrilled to partner with Poetic Brands on this exciting range for My Magic Pet Morphle fans. We believe that their design, manufacturing and speed to market capabilities will ensure that fantastic products come to market in 2021, quenching the pent-up consumer demand for this phenomenal growing brand.”