Entertainment Licensing News

Spin Master Announces Mighty Express Publishing Deal

Mighty Express x Spin Master

Spin Master, leading global children’s entertainment company, announced a global publishing deal for its Mighty Express franchise. Penguin Young Readers, a division of Penguin Random House, will have the global rights to publish 8x8s, board books, shaped board books, picture books, novelty books, leveled readers, holiday books, and exclusive rights to sticker, activity, coloring and novelty books for the animated preschool series.

Spin Master Entertainment launched the original animated preschool series on Netflix in September 2020. Featuring a cast of trains and their kid best buddies, Mighty Express appeals to both preschoolers and their parents through inclusive and diverse characters combined with stories that promote hard work and celebrate accomplishments and fast paced fun. Built within a franchise ecosystem that includes the streaming series, a YouTube content destination, a Mighty Express mobile app and a toy line slated to launch fall 2021, Penguin Random House will further enrich the franchise sharing the quirky characters and their exciting adventures with preschoolers in new formats.

Mighty Express is an exciting franchise, with content developed through the lens of play which reaches preschoolers and their families through a multi-platform approach,” said Juli Boylan, Spin Master’s VP of Franchise Development and Outbound Licensing.  “We are thrilled to be working with Penguin Young Readers, who are experts at sharing stories that will continue to build deeper engagement and brand love for Mighty Express.”

Daniel Moreton, Vice President and Associate Publisher, Penguin Workshop said, “When we first stepped into the wonderfully engaging and adventurous world of Tracksville, we knew immediately that we wanted to get onboard! The Mighty Express themes of partnership, unity, and connection, are universal, and something we all need right now. Penguin Young Readers Licenses is thrilled to be partnering with Spin Master once again. Their collaborative creative energy and brand building strategies, aimed at reaching kids everywhere they are, make the journey just as exciting as the destination.”

Mighty Express marks Spin Master Entertainment’s first series launching straight to a streaming platform and is part of the Company’s commitment to a multiplatform content strategy. The Mighty Express franchise is wholly-owned by Spin Master and the Company retains the rights to distribution of the series including licensing of consumer products.

The Penguin Young Readers line of books and activities are expected to launch in fall 2021.