Licensing News

MasterPieces Announces Elf on the Shelf License Deal

Direct from the North Pole, MasterPieces, Inc. announces a license agreement with The Lumistella Company to deliver a line of puzzles and games featuring Santa’s famous helper, The Elf on the Shelf.
This holiday season Santa will get some extra daily reminders about children having fun with new puzzles and games featuring the phenomenally popular The Elf on the Shelf.
“Oh, what fun it is,” David Rolls, President of MasterPieces, said. “We can’t wait to have the new holiday puzzles and games ready for kids to enjoy this year. MasterPieces is proud to be working with The Elf on the Shelf to deliver some very playful puzzles and games featuring Santa’s helpful Scout Elves.”
The initial MasterPieces The Elf on a Shelf line, available by July, will include:
  • Believe in Your Elf 60-Piece Puzzle
  • Friends Fur-ever 100-Piece Puzzle
  • The Elf on the Shelf 4-Pack 100-Piece Puzzle
  • The Elf on the Shelf Matching Game
MasterPieces, now in its 25th successful year of providing the world with high quality puzzles, toys, games, and crafts, bolsters its holiday product offerings with one of the top seasonal licenses. The deal adds another strong license to MasterPieces’ incredible array of extremely solid brands and character properties, which already includes the recently announced Sesame Workshop deal, in addition to Hershey’s, Scholastic, Wizard of Oz, Saturday Evening Post, Lionel and many more.