Licensing News

Brainbase Adds Moose Toys & Chefclub as Customers


Brainbase, the venture-backed company that builds modern software for end-to-end IP management is adding two new customers to its roster — Moose Toys and Paris-based digital cooking brand Chefclub.

Chefclub and Moose Toys will be using IP licensing platform Brainbase Assist to streamline and manage their global licensing businesses and provide their license teams with cloud-based technology for creative approvals and royalty reporting, as well as contract and digital asset management.

The two companies join a Brainbase customer roster that includes brands such as BBC Studios, BuzzFeed, kathy ireland, Worldwide, Sanrio, Sybo Games, and the Van Gogh Museum, among others.

“Chefclub and Moose Toys are two of the most celebrated companies in the licensing industry as of recent and we’re ecstatic to be working with them,” said Ted Larkins, Head of Global Licensing at Brainbase. “Our platform and technology will function perfectly to support their globally-recognized intellectual property and rapidly growing consumer products businesses.”

“Heading into 2021 with multiple successful product releases, we knew the time was more pertinent than ever to choose a licensing management platform that would support us in the present and help us flourish in the future,” said Menal McGrath, vice president, global licensing, Moose Toys. “Brainbase’s commitment to product and innovation resonated with our team as we look to continue disrupting the toy and licensing industries with our work.”

“We have decided to work with Brainbase as the platform is so user friendly,” said Marie-Laure Marchand, SVP Global Consumer Products & Business Development at Chefclub. “As a start up, we were looking for a system that could regroup all the key licensing phases, from contracting to royalty reporting as well as product approvals. Brainbase had the solution to all our requirements. Moreover, it is a great pleasure working with the team who is always very proactive and ready to implement new features to improve the experience.”