Licensing News

Jazwares Expands to Costumes with Marvel Deal

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Jazwares has entered into a multi-year deal with Marvel to produce a new line of costumes and costume accessories, set to hit North American retailers in 2022. The announcement comes as Jazwares expands its offerings into the costume segment, with additional licenses expected in the months to come.

The line will include an assortment of officially licensed costumes, costume accessories, and pet costumes from the Marvel Universe’s films, TV series, and comic books. Fans of all ages will be able to transform into favorite super heroes including Deadpool, Spider-Man, X-Men, and more.

“Marvel has been a defining force in the entertainment and comic landscape for decades, and we are ready to take play to a whole new level by helping fans transform into their favorite signature Super Hero looks that are perfect for Halloween, Cosplay, or everyday fun,” said Judd Zebersky, CEO, Jazwares. “We are thrilled to be expanding our business, and ready to bring Jazwares’ iconic innovation, value and quality to the costume category.”

The Marvel costumes collection joins Jazwares’ portfolio of iconic pop culture brands that includes Pokémon, Fortnite, Halo, All Elite Wrestling, Roblox, and collectibles brands Domez and Zōteki.