Boat Rocker Studios (a division of global entertainment company Boat Rocker Media) announced a raft of new licensees for its preschool show Dino Ranch across key categories in the U.S. and Canada.
Set on a family dinosaur ranch, the series premiered in January on Disney Junior and DisneyNOW in the U.S. and on CBC and CBC Gem (Canada). The official Dino Ranch YouTube channel, has reached over 10.6 million views since its launch.
Boat Rocker has secured deals for the property across multiple consumer categories, including apparel, home décor, timepieces, and costume characters, with more to follow.
A master toy launch from Jazwares is slated for this summer, followed by more consumer product line roll-outs from Spring 2022, as well as a publishing partnership with Scholastic.
In apparel, the Bentex Group and their affiliates Dreamwave and HIS International will be producing daywear, swimwear, and outerwear, while Komar Kids LLC will produce a range of sleepwear. Accutime, designer and manufacturer of watches, smart watches, and clocks, will also debut a Dino Ranch line.
Dino Ranch will be brought to life at live events and festivals, with Oasis Productions Inc. providing costume characters for the U.S.; and Spirit Halloween, the largest Halloween retailer in the country, is developing a range of kid’s and pet’s dress up costumes and accessories for Halloween 2022.
Franco Mfg will let fans bring Dino Ranch home with products such as bedding, bedding accessories, bath, and beach accessories for the U.S.. and Canada.
“There has been a phenomenal response to Dino Ranch on Disney Junior where it has been the number one preschool U.S. cable show since its launch, Kate Schlomann, EVP Brand Management and Content Marketing, Boat Rocker Studios, said. “It’s not just viewers that love the show, we have received an incredible reaction from both the broadcasting and licensing community and are delighted to team up with such a prestigious herd of licensees to provide our Rancheroos with a roar-some range of high-quality products across these key categories.”
Dino Ranch launched in the UK on Disney+ on April 23 and in Australia on April 2. It airs daily on Disney Junior in the U.S., and Saturdays on CBC in Canada. The series is due to roll out internationally in other territories later this year.
Dino Ranch is created by Matt Fernandes (of Industrial Brothers) and produced by Industrial Brothers and Boat Rocker Studios, in association with CBC Kids and Radio-Canada. Boat Rocker Studios manage the global franchise development including content distribution and consumer products.