Licensing News

JAKKS & Disguise Named Partners for CoComelon


JAKKS Pacific, Inc. and its costume division, Disguise Inc., have been named the North American seasonal toy and official costume partner for CoComelon, a Moonbug Entertainment property, commencing this year.

Disguise will design and manufacture costumes based on the children’s show, which currently streams on Netflix, Roku, and Hulu. JAKKS will also design, manufacture, market, and sell CoComelon seasonal toy product lines. These lines will be available in the U.S. and Canada at retailers in-store and online in 2022.

CoComelon — the most-viewed YouTube channel in the U.S. and second most-viewed in the world — is a 3D-animated preschool series featuring classic nursery rhymes as well as original tunes with sing-along captions. The program explores family themes and everyday activities for kids, like brushing teeth and getting ready for bed.

The YouTube channel currently boasts over 100 million subscribers and over 100 billion views.

CoComelon is a natural addition to our preschool line of costumes and seasonal toys. The series has seen such success on SVOD and YouTube, we expect to see plenty of excitement from retailers and children alike,” said Virginia Reneau, SVP of Global Licensing for JAKKS, Inc. “JAKKS and Disguise will bring these fun themes to life and give kids a chance to act out and role play their favorite characters from this amazing children’s property.”

“This partnership with JAKKS Pacific, Inc. and Disguise helps CoComelon leap off the screen and gives kids tangible ways to create unique stories using their imagination,” said Simon Philips, Senior In-House Advisor at Moonbug. “We are excited to bring this collaboration to fruition and hope to see a lot of JJ’s trick-or-treating this Halloween.”