In a new partnership with The Licensing Shop, Moose Toys’ Heroes of Goo Jit Zu brand is expanding beyond the toy aisle and into apparel, publishing, confectionery, sleepwear, and accessories, among other consumer product categories.
The Heroes of Goo Jit Zu figures are filled with a gooey compound that allows kids to squish, smash, and stretch them. Last year, the Heroes of Goo Jit Zu Single Figure Assortment was recognized by the NPD Group as a top non-licensed Action Figure Item for 2020 and for Year to Date 2021.
The Heroes of Goo Jit Zu characters — a group of mutated zoo animals-turned-heroes — have also reached fans via YouTube with seasonal mini-movies.
Moose has continuously grown the brand with introductions of new themes and characters; this year, the company launched Heroes of Goo Jit Zu Dino X-Ray, allowing kids to stretch the figures and see their bones inside. More extensions of the line are slated to debut in the fall.
“It’s been incredible to see the growth in Heroes of Goo Jit Zu since launch,” said Menal McGrath, vice president, global licensing, Moose Toys. “Kids can’t get enough of our super stretchy, gooey heroes and villains, so we’re giving them more to love with engaging and fun licensed consumer products.”