Licensing News

Baby Einstein Names PI Kids as Master Publisher

Baby Einstein logo Hello Einstein

A line of Baby Einstein board books is coming to North America in spring 2022, following an international release this summer.

Phoenix International Publications (PIP)’s children’s book imprint, PI Kids, will publish the line after being named master publisher for Baby Einsten by Kids2, Inc.

“Kids2 has always been impressed with PI Kids’ creativity, commitment, and drive in utilizing the Einstein Way to develop exceptional books for babies and toddlers around the globe and generating a wider range of consumer touchpoints for the Baby Einstein brand,” said Karen Nesblett the Executive Vice President of Business Strategy and Development at Kids2. “We’re thrilled to continue our partnership with the Phoenix team and expand into new format categories, especially multi-sensorial, novelty board books.”

The books will cover early learning concepts for babies and toddlers, like colors, seasons, and movement.

“Phoenix has long been an admirer of Kids2’s philosophy and brand values and is absolutely delighted to be expanding our partnership with them,” said PIP Executive Vice President and Global Publisher Sophie Partridge. “Our upcoming range of novelty board titles join our established sound, bath, cloth, and sticker books to help curious kids explore their worlds and learn in the dynamic way we know they respond to best.”