Licensing News

Black + Decker Extends Partnership with JAKKS Pacific

JAKKS Pacific-Black + Decker

JAKKS Pacific is extending its contract this year with Black + Decker to design, manufacture, market, and sell branded toy work benches, tool sets, tools, housewares, and kitchen products in North America.

“During quarantine we’ve seen an even greater focus on and success of basic roleplay toys. Our Black + Decker line has been no exception,” said JAKKS Pacific SVP of Marketing Craig Drobis.

Drobis explained that the play-tools and appliances allow children to “emulate what they see their parents to at home.”

“With families doing home improvements using the real Black + Decker tools, kids are even more eager to imagine their own improvement projects with the toy Black + Decker tools,” he said.

Over the course of their 16-year partnership, JAKKS has created pretend play versions Black + Decker’s products like the tool belt set, electric power drill, power tool workshop, coffee maker, toaster, mixer, and oven.

“Our toys bring the everyday lifestyle of Black + Decker tools and home products to children who love to emulate their parents and learn through play,” said Tabata Gomez, Stanley Black & Decker’s Chief Marketing Officer for Global Tools and Storage. “We are excited to extend our long and successful partnership with JAKKS Pacific in support of our flagship Black + Decker brand.”

JAKKS and Black + Decker’s line is sold at Target, Walmart, Amazon, and several other toy retailers.