Licensing News

Danger Mouse Rolls Out 40th Anniversary Merch

Danger Mouse

Boat Rocker Studios is gearing up for the 40th anniversary of its Danger Mouse property with special merchandise from its U.S. and U.K. licensees.

Funko will produce new collectibles, including its trademark POP! vinyl figures and vinyl SODA! figures of Danger Mouse characters — including a limited edition Evil Danger Mouse chase figure.

In the apparel category, Bioworld is developing adult and children’s t-shirts, sweats, hoodies, face wear, socks, and underwear, along with adults joggers, slippers, bags, and headwear, plus drinkware. Meanwhile, Truffle Shuffle has launched t-shirts, knitwear, pajamas, plus gifts like tote bags, mugs, art prints, metal signs, lunchboxes, enamel pins, and door mats. Trademark Products Limited will continue to produce adult t-shirts; Smiffys will do the same for their dress-up costumes for all ages.

U.S. print-on-demand online marketplace Redbubble is also adding Danger Mouse to their apparel, accessories, and home items offerings.

In the U.K., The River Group is set to release an 84-page Danger Mouse Anniversary Bookazine in October. Additionally, Blu Goblin is onboard for a limited-edition anniversary figurine set with proceeds going towards Kids Out Charity.

More commemorative merchandise spanning novelty, cards and gifting, children’s night wear, baby wear, and pet apparel and accessories is expected to arrive later this year.

Danger Mouse is the world’s greatest secret agent and one of TV’s most iconic animations, packed with action, comedy and drama,” said Boat Rocker EVP of brand management and marketing Kate Schlomann. “The show has achieved incredible global success in both its original incarnation and its thrilling reboot. We are delighted to be celebrating its 40th anniversary with an epic range of products which really capture the style and wit of the show.”

As part of the celebrations, Danger Mouse‘s YouTube channel will showcase 40 original classic episodes starting in September 2021.

Both the classic and the new series are available for viewing on multiple platforms internationally, including Netflix which holds the global rights for the new Danger Mouse series and also offers the classic seasons. Paramount+ in the U.S. also offers both versions of the show; other global broadcasters include ABC Australia, Sky TV for New Zealand, Disney in Israel and across Southeast Asia, Viacom in Germany, Turner across MENA, and UYoung in China.