Sesame Workshop has tapped Medialink Group as the licensing agent for Sesame Street in the Greater China region including mainland China, Hong Kong, Taiwan, and Macau. Medialink Group will manage the brand licensing of Sesame Street’s consumer products, build retail relationships, and work with local licensees to create cross-promotional activations in the respective territories.
Sesame Street‘s worldwide audience is made up of 150 million kids in over 150 countries, and 21.5 million YouTube subscribers. The show is available in Greater China on platforms Tencent, BesTV, SiTV, Mampod, and UKids.
“Sesame Street is everywhere kids are,” said Alvin Fu, vice president and general manager of Greater China for Sesame Workshop. “We achieve this by making our innovative video content available through TV and on-demand platforms and working with partners like Medialink to invite kids and fans of all ages to engage with our beloved characters through Sesame Street-branded consumer products and merchandise and interactive experiences.”
Globally, the brand generates $1.4 billion in retail sales of its licensed products.
“We are delighted to represent Sesame Street in Greater China. It is immensely meaningful for us to work with such a strong and trusted preschool brand that shares a similar mission to ours,” said Noletta Chiu, managing director of Medialink Animation International Limited and Medialink Cultural & Creative (Guangzhou) Limited. “It is our great pleasure to work with Sesame Street.”